Tom Van Poyer appointed NEW CEO of CFL

ceo

CFL has announced the appointment of Tom Van Poyer as their new CEO.

Tom Van Poyer has been with the company since 2006 and has held numerous positions in sales, marketing and operations.

Thomas Baert, President : “We are pleased that Tom has accepted this position and we are confident that he will bring the company to new heights.“

Woody Zeng, Head of the board : “It is a pleasure to work with Tom and we are looking forward to doubling the size of our  company again in the coming years while creating more value for our customers.”

Tom Van Poyer :   “It is with great pride I accepted the CEO position at CFL.  Innovation in design, speed-to-market, and quality is what drives our organization.  This gives our customers very swift access to products that are out-of-the ordinary, providing a recipe for margins for our customers for which they have rewarded us with loyalty and partnerships. I strongly believe we have the team in China as well as in other parts of the world to keep on delivering innovation and increase our growth rate substantially over the coming years. “

CFL is a leading producer of laminate, wood and LVT flooring, with headquarters in China and distribution and offices in the different continents. CFL is known for bringing innovation and style and design to the forefront.

tom vp

CFL: Floor & Decor’s Vendor of the Year 2013!

Floor & Decor named CFL Wood and Laminate Vendor of the Year 2013 for the second year in a row.
The Company was founded in 2000 and is headquartered in Atlanta, GA. Floor & Decor currently operates one of the fastest growing DIY chain in North America, with 37 stores in 18 metropolitan markets across the U.S. Stores typically range in size from 60,000 to 80,000 square feet (6000 to 7500m2), and each store stocks approximately 2,500 products.

Floor&Decor

CFL Laminate floors are 100% anti-bacterial

At CFL we produce flooring that are made for living. CFL Quality Manager, Anthony Drevet, is proud to announce that all our laminate floors are 100% anti-bacterial. “Our floors comply with JIS 2801:2010 standards, which means bacteria and other microbes such as Escheria coli, have no place to grow on our floors, because of the high-resistant coating and closed edges. For the anti-microbial tests, we have worked together with SGS, the industry’s leading testing and certification facilities. “ says Anthony Drevet, “ Bacteria and other microbes can be carried onto the floors via shoes, spilled food and animals, but together with regular cleaning, our floors provides the comforting feeling of healthy surroundings. This anti-bacterial effect is lasting and will not fade over the years of using your floor.” We can conclude that CFL laminate flooring is not only highly resistant to wear and tear, but also 100% anti-bacterial. Making laminate a perfect choice when installing children’s rooms, dining and living areas, fitness rooms and other commercial projects.

 

Successful International Sales Meeting 2011

Last week, CFL’ top management invited all of our International Sales Manager to attend a 3 day seminar at the HQ of CFL Jiashan. During this 3 day event, we had time to discuss CFL strategy, new product developments and learn from each other’s experiences. We were extremely pleased to welcome Perry Coker, Gordon Lundee & Pete Ciganovich (US), Bruno Descamps (Belgium), Maxim Nikolskiy (Russia), Tony Meehan (UK) and Danny Lin & Kalin Datchev (China).
CFL President, Thomas Baert, was very excited with the outcome of the first International Sales Meeting:  “We have a very good week behind us. Everyone came very well prepared. Through the many presentations I had great take home values and it opened my mind for new directions of the company, things that I need to reflect on.”
We are very thankful for the preparations and participation of the International Sales Managers and our CFL staff. We will see you all next year for the 2012 International Sales Meeting!
ISM - Group Picture 2011  (2) (Large)

 

CFL goes into LVT

Thomas Baert (President) proudly announces CFL’ plans to start producing and marketing Luxury Vinyl Tile with Valinge licensed technologies for floating installation. Thomas Baert, President at CFL, says “CFL has become a leader in different product categories in a very short time. We are a solid wood, engineered wood and laminate producer , and adding Vinyl is a logic next step. The vinyl partner we have invested in has been a great producer for a long time. CFL brings innovation, a strong customer network and know how on click profiling.”

He adds: “This new joint-venture is a great match and particularly our customers are very excited as they see the benefit of being able to consolidate their purchasing from one company. In order to be successful, companies will need to really understand what different markets need and must, already today, be set up to locally service customers, worldwide. With our “culture for innovation” as well as our existing network of partners around the world, we are well placed to become a strong player in this category.  LVT with click will be the main focus.”

HW pressing

China Environmental Labeling

CFL is proud to announce that it has successfully passed the China Environmental Labeling procedure (HJ571-2010). After thorough on-site inspection, sample product testing and technical assessment, we have been awarded this exclusive certificate by the Chinese government. The China Environmental Labeling Program aims at improving enterprises’ environmental performance and at supporting China’s environmental protection efforts.
This additional certificate is a rewarding recognition of our strategic focus on sustainable production and environmental-friendly flooring.

China Environmental labelling

CFL is fully committed to sustainable energy

In its commitment to sustainable energy, CFL is proud to announce the successful completion of the construction of a solar park on the rooftop of its Belgian offices. This finalization of the installation of solar panels constitutes the first phase of the ongoing renovation project of the new offices and distribution center of CFL Europe in Deerlijk (Belgium). The renewable energy generated from this solar installation is estimated at 450KVA, enough to provide for the energy requirements of 90 Belgian households.

 

Lamett Europe Outside (Small) Solar panels - revised (Small)